Systems and methods for customizing mobile applications based upon user associations with one or more entities

A method for customizing a user interface presentation of a generic version of a mobile application, the method comprising:

• receiving, by a mobile computing device comprising one or more computer processors, a customization link from a mobile application system;
• launching, by the mobile computing device, the generic version of the mobile application response to invocation of the customization link;
• identifying, by the computing device responsive to invocation of the customization link, an association identifier indicative of an association between a user of the mobile computing device and an entity with which the user is affiliated;
• transmitting, by the mobile computing device to the mobile application system responsive to identifying the association identifier, a request for customization information, wherein the request comprises the association identifier, wherein the customization information is associated with at least one of:
• i) the user or ii) the entity with which the user is affiliated, and wherein the customization information comprises at least one of:
• i) security information associated with the user or ii) branding information associated with the entity with which the user is affiliated;
• receiving, by the mobile computing device from the mobile application system, the customization information;
• customizing, by the mobile device and based at least in part on at least a portion of the customization information, a user interface presentation of a generic version of the mobile application downloaded on the mobile device to generate a customized version of the mobile application comprising a customized user interface presentation;
• and
• presenting, by the mobile computing device, the customized user interface presentation of the customized version of the mobile application to the user.

A mobile device, comprising:

• at least one memory operable to store computer-executable instructions;
• and
• at least one processor configured to access the at least one memory and execute the computer-executable instructions to:
• receive a customization link from a mobile application system;
• launch a generic version of a mobile application downloaded on the mobile device responsive to invocation of the customization link;
• identify, responsive to invocation of the customization link, an association identifier indicative of an association between a user of the mobile device and an entity with which the user is affiliated;
• transmit, to a mobile application system responsive to identifying the association identifier, a request for customization information, wherein the request comprises the association identifier, wherein the customization information is associated with at least one of:
• i) the user or ii) the entity with which the user is affiliated, and wherein the customization information comprises at least one of:
• i) security information associated with the user or ii) branding information associated with the entity with which the user is affiliated;
• receive, from the mobile application system, the customization information;
• customize a user interface presentation of the generic version of the mobile application based at least in part on the customization information to generate a customized version of the mobile application comprising a customized user interface presentation;
• and
• present the customized user interface presentation of the customized version of the mobile application to the user.