Method and apparatus for encouraging consumption of a product
AssigneeAIC Innovations Group, Inc.
InventorsAdam Hanina, Lei Guan, Gordon Kessler
Life of this patent
Estimating the term…
Abstract
A method and apparatus for engaging consumers in the performance of predetermined action. The method comprises the steps determining performance of a predetermined action, providing feedback related to the determined performance of the predetermined action, and broadcasting confirmation of performance of the predetermined action along with at least a portion of the provided feedback. An incentive be provided based upon performance of the predetermined action, or upon broadcasting. The predetermined action may include eating a candy or other edible item. The feedback may include material related to an advertising campaign, or otherwise related to the candy or edible item.
Claims18
A method for notification of confirmation of performance of an action, comprising the steps of:
- defining a plurality of sub-steps indicative of performance of a predetermined action, the sub-steps comprising at least the steps of confirming the presence of an object in the mouth of an individual, confirming the closing of the mouth of the individual, and confirming an empty mouth of the individual;
- determining performance by the individual of each of the sub-steps by a computer processor in accordance with machine vision activity recognition performed on one or more images obtained by a camera;
- providing feedback related to the determined performance of the predetermined action;
- broadcasting confirmation of performance of the predetermined action along with at least a portion of the provided feedback by a transmission system associated with the computer processor to one or more peers of the individual as defined on one or more social networking sites;
- and
- providing an incentive to the individual based upon the broadcasting.
A computer program stored on a non-transitory computer readable medium, the computer program causing a general purpose computer to perform the steps of:
- defining a plurality of sub-steps indicative of performance of a predetermined action, the sub-steps comprising at least the steps of confirming the presence of an object in the mouth of an individual, confirming the closing of the mouth of the individual, and confirming an empty mouth of the individual;
- determining performance by the individual of each of the sub-steps by the general purpose computer in accordance with machine vision activity recognition performed on one or more images obtained by a camera;
- providing feedback related to the determined performance of the predetermined action;
- broadcasting confirmation of performance of the predetermined action along with at least a portion of the feedback;
- and
- providing incentive based upon the broadcasting.
A system for confirming action, comprising:
- an image acquisition system for acquiring an image of an individual performing an action;
- a processor for defining a plurality of sub-steps indicative of performance of a predetermined action, the sub-steps comprising at least the steps of confirming the presence of an object in the mouth of an individual, confirming the closing of the mouth of the individual, and confirming an empty mouth of the individual, and for analyzing the acquired image to determine whether the individual has performed each of the sub-steps in accordance with machine vision activity recognition;
- a display for displaying feedback related to the determination of the performance of the action by the participant;
- and
- a transmission system for broadcasting confirmation of performance of the predetermined action along with at least a portion of the feedback;
- wherein the participant is provided an incentive based upon the broadcasting.
Dependencies are inferred from the claim text.