Method of providing augmented contents and apparatus for performing the same, method of registering augmented contents and apparatus for performing the same, system for providing targeting augmented contents

A method for registering augmented contents, comprising:

• receiving augmented metadata from a broadcast contents providing apparatus;
• parsing the augmented metadata;
• selecting augmented contents based on the parsed augmented metadata;
• generating targeting broadcast terminal apparatus information directing a targeting broadcast terminal apparatus transmitting the augmented contents;
• and
• transmitting the augmented contents and the targeting broadcast terminal apparatus information to an augmented contents providing apparatus.

An augmented content providing apparatus, comprising:

• a receiver that receives augmented contents to be displayed in an augmented area of broadcast contents and targeting broadcast terminal apparatus information transmitting the augmented contents from a first broadcast terminal apparatus and receives an augmented content request requesting the augmented contents from a second broadcast terminal apparatus;
• a storage unit that stores the augmented contents and the targeting broadcast terminal apparatus information;
• a control unit that determines whether a terminal apparatus directed by the targeting broadcast terminal apparatus information coincides with a second broadcast terminal apparatus transmitting the augmented content request and searches the augmented contents corresponding to the augmented content request in the storage unit;
• and
• a transmitting unit that transmits the augmented contents to the second broadcast terminal apparatus.

A broadcast terminal apparatus, comprising:

• a receiving unit that receives augmented metadata from a broadcast content providing apparatus;
• a control unit that parses the augmented metadata and selects the augmented contents based on the parsed augmented metadata;
• a targeting broadcast apparatus terminal information generation unit that generates targeting broadcast terminal apparatus information directing a targeting broadcast terminal apparatus transmitting the augmented contents;
• and
• a transmitting unit that transmits the augmented contents and the targeting broadcast terminal apparatus information to an augmented content providing apparatus.