Compact fluid laundry detergent composition

A process for manufacturing a concentrated aqueous liquid or gel-form laundry detergent comprising the steps of:

• (i) providing a crystalline structurant premix, wherein said premix comprises from about 2% to about 10%, by weight of said premix, of a crystalline structurant,
• from about 2% to about 10%, by weight of said premix, of an alkanolamine, and
• from about 5% to about 50%, by weight of said premix, of an anionic nonsoap surfactant and,
• a liquid carrier, wherein said premix is substantially free from monovalent and/or divalent inorganic metal ions,
• wherein the making of said premix comprises emulsifying and then crystallizing said structurant;
• (ii) adding said premix to a laundry detergent composition,
• comprising a coupling polymer at a level of from 0.1% to 5% by weight of the laundry detergent,
• at least 10% by weight of the laundry detergent composition of anionic nonsoap surfactant,
• at least 0.1% of other surfactants such that the total surfactant level is at least 20% by weight of said detergent composition,
• no more than 15% by weight of said detergent composition of an organic non-amino functional solvent,
• and a laundry adjunct selected from the group consisting of detergent active enzymes, textile optical brighteners, fabric hueing dyes, and mixtures thereof,
• wherein said premix is added to said laundry detergent composition in an amount sufficient to provide from 0.05% to 2%, by weight of said detergent, of said crystalline structurant, and wherein said crystalline structurant comprises hydrogenated castor oil.