Pervasive symbiotic advertising system and methods therefor

A method of operating an advertising system, said method comprising:

• receiving a response to an ad presentation from a mobile user device, wherein said response comprises user information and an ad identifier;
• generating an executable object based on said received said ad identifier, wherein said executable object provides a service on said mobile user device that is modified by said user information;
• and
• transmitting said executable object to said mobile user device to provide said service,
• wherein said service comprises an executable object configured to complete a user's purchase of goods and services in an online transaction,
• wherein said service further comprises a modified service ID code to identify an entire ad transaction through the modification of the service to complete purchasing goods or services based on the service, and
• wherein said modified service ID code is transmitted to the ad service transmitted upon the user's purchase of goods and services.

A method of operating an advertising system, said method comprising:

• receiving a response from a target device based on an ad presentation at a presentation location, said response comprising user information and an ad identifier;
• generating and transmitting an executable object to the target device;
• and
• providing a service to said target device by executing said executable object on a processor at said target device,
• wherein said service provided to said user is provided based on said user information and at least one of:
• data regarding said target device;
• an input received on said target device;
• a hardware configuration of said target device;
• a software configuration of said target device;
• a communication device registered with and a status of communication with said target device;
• and
• a determined location of said target device,
• wherein said service comprises an executable object configured to complete a user's purchase of goods and services,
• wherein said service further comprises a modified service ID code to identify an entire ad transaction through the modification of the service to complete purchasing goods or services based on the service, and
• wherein said modified service ID code is transmitted to the ad service transmitted upon the user's purchase of goods and services.

A non-transitory computer-readable storage medium tangibly embodying a program of machine-readable instructions executable by a digital processing apparatus to perform operations supporting a method of operating an advertising system, the operations comprising:

• receiving a response from a target device based on said ad presentation;
• generating and transmitting an executable object to said mobile device specified in said response;
• providing a service to said target device by executing said executable object on a processor at said target device;
• and
• modifying said service on said target device based on user information and ad information accessed and determined by said executable object on said target device,
• wherein said service comprises an executable object configured to complete a user's purchase of goods and services,
• wherein said service further comprises a modified service ID code to identify an entire ad transaction through the modification of the service to complete purchasing goods or services based on the service, and
• wherein said modified service ID code is transmitted to the ad service transmitted upon the user's purchase of goods and services.