US 8,925,745 B2Granted

Shelf-type display module

AssigneeTarget Brands, Inc.

InventorsJennifer A. Theisen, William Y. Stafford, Erin L. Zobel, Timothy J. Martell, Benjamin Weshler

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Abstract

A shelf-type display module includes a carrier tray assembly including a carrier tray having a top, a bottom, a plurality of tracks and at least one light. The plurality of tracks protrude from the top of the carrier tray and the at least one light is mounted to the bottom of the carrier tray. An insert tray includes a main body having components for holding products for display and components for mating with the plurality of tracks on the carrier tray. The components of the main body that mate with the plurality of tracks on the carrier tray slide along the plurality of tracks from a right side to a left side of the carrier tray or from the left side to the right side of the carrier tray.

Claims19

Dependent claims

A display module comprising:

a carrier tray assembly including a carrier tray having a top, a bottom, a plurality of tracks and at least one light, wherein the plurality of tracks protrude from the top of the carrier tray and wherein the at least one light is mounted to the bottom of the carrier tray;
and
an insert tray including a main body having components for holding products for display and components for mating with the plurality of tracks on the carrier tray, wherein the components of the main body that mate with the plurality of tracks on the carrier tray slide along the plurality of tracks from a right side to a left side of the carrier tray or from the left side to the right side of the carrier tray;
and
wherein the carrier tray assembly further includes a front assembly comprising:
a main body mounted to the front of the carrier tray;
a fanfold extrusion housed in the main body of the front assembly, the fanfold extrusion including at least two label sleeves for receiving labels that provide relevant information to employees about the products being supported by the carrier tray;
and
a cover rotatably coupled to the main body, the cover enclosing the fanfold extrusion within the main body.

6 more elements

A display module comprising:

a carrier tray assembly including a carrier tray having a top, a bottom, a right side, a left side, a front, a back, a plurality of tracks, at least one light and a pair of shelf brackets, wherein each of the plurality of tracks protrudes from the top of the carrier tray, wherein the at least one light is mounted to the bottom of the carrier tray and wherein each of the pair of shelf brackets are mounted to an interior of each of the right side and the left side of the carrier tray and includes an arm that is hidden underneath the carrier tray and a plurality of fingers that extend from the back of the carrier tray;
and
an insert tray mounted to the top of the carrier tray and including a main body having components that hold products for display and components that mate with the plurality of tracks on the carrier tray, wherein the components of the main body that mate with the plurality of tracks on the carrier tray slide along the plurality of tracks from a right side to a left side of the carrier tray or from the left side to the right side of the carrier tray and wherein a right side of the insert tray is in alignment with the right side of the carrier tray and a left side of the insert tray is in alignment with the left side of the carrier tray when the insert tray is mounted to the carrier tray.

A display module comprising:

a carrier tray assembly comprising:
a carrier tray having a top, a bottom, a right side, a left side, a front, a back, at least one first rail that protrudes from the top of the carrier tray and is located proximal to a back of the carrier tray, at least one second rail that protrudes from the top of the carrier tray and is located proximal to a front of the carrier tray;
a pair of shelf brackets mounted to an interior of the right and left sides of the carrier tray, each of the pair of shelf brackets including an armthat extends along a depth of the carrier tray and a plurality of fingers that extend from the back of the carrier tray;
at least one light mounted to the bottom of the carrier tray;
and
an insert tray having a main body that holds products for display and including a rear channel that extends along a back of the insert tray and a front channel that extends along at least a portion of a width of the insert tray, wherein the rear channel mates with the at least one first rail on the carrier tray and the front channel mates with the at least one second rail on the carrier tray such that the rear channel slides along the at least one first rail and the front channel slide along the at least one second rail from a right side to a left side of the carrier tray or from the left side to the right side of the carrier tray;
and
wherein a right side of the insert tray is in alignment with the right side of the carrier tray and a left side of the insert tray is in alignment with the left side of the carrier tray when the insert tray is mounted to the carrier tray.

5 more elements

Dependencies are inferred from the claim text.