System and method for analyzing search engine optimization procedures

A computer-readable non-transitory storage medium having stored therein instructions for performing a method for optimizing search engine results relating to a website, the method comprising:

• continually monitoring, logging, and storing content of the website;
• continually comparing present content of the website with past content of the website to determine changes in content of the website;
• continually logging traffic to the website;
• analyzing data regarding said traffic to determine a relationship between said changes in content and changes in said traffic;
• continually monitoring the website for changes in a number of links to the website;
• continuously logging and storing the links acquired by the website and removed from the website;
• analyzing data regarding said links to determine a relationship between said changes in the number of links and changes in said traffic;
• continually monitoring ranking of said website in results of a search performed by the search engine, in accordance with a keyword used to specify said search;
• continually logging and storing the changes in content of the website, the traffic to the website, the number of links to the website including the links acquired by and removed from the website, and the ranking of the website;
• aggregating data regarding use of a selected keyword and ranking of said website in results of searches including that keyword;
• analyzing said aggregated data to determine a relationship between said selected keyword and said ranking;
• displaying data regarding said relationships;
• and
• displaying at least one chronological showing on a daily basis the traffic to the website, the ranking of the website by the keyword, a log of the changes in content of the website, and a log of the changes in the number of links to the website.

A system for optimizing search engine results relating to a website, comprising:

• a server configured to:
• continually monitor, log, and store content of the website;
• continually compare present content of the website with past content of the website to determine changes in content of the website;
• continually log traffic to the website;
• continually monitor the website for changes in a number of links to the website:
• continually log and store the links acquired by the website and removed from the website;
• analyze data regarding said links to determine a relationship between said changes in the number of links and changes in said traffic;
• continually monitor ranking of the website in results of a search performed by the search engine, in accordance with a keyword used to specify said search;
• continually log and store the changes in content of the website, the traffic to the website, and the ranking of the website;
• aggregate data regarding the traffic to the website and the ranking of the website for each keyword;
• and
• analyze the aggregated data to determine a relationship between said changes in content and the changes in said traffic, and a relationship between a selected keyword and said ranking;
• a storage device accessible to the server and configured to store said aggregated data and data regarding said relationships;
• and
• a display device connected to the server and configured to display said data regarding said relationships to a user to show the continual changes in the content of the website and their continuing effect on the traffic to the website and on the ranking of the website, and to display at least one chronological graph showing on a daily basis the traffic to the website, the ranking of the website by the keyword, a log of the changes in content of the website, and a log of the changes in the number of links to the website.