US 8,913,088 B2Granted

Adjusting displayed content length as a function of map scale

AssigneeGoogle Inc.

InventorsAlan Gordon Doubleday, Jordan J. Bayliss-McCulloch, Alexander M. Berry

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Abstract

A system for adjusting displayed content length as a function of map scale may include one or more computing devices and a memory. The one or more computing devices may receive a query, retrieve a content item based at least in part on the query. The one or more computing devices may further determine a first amount of the content item to display based at least in part on a first zoom level, determine a second amount of the retrieved content item to display based at least in part on a second zoom level and provide the map to the user device for display, where the first amount of the content item is overlaid on the map when the map is displayed at the first zoom level and the second amount of the content item is overlaid on the map when the map is displayed at the second zoom level.

Claims20

Dependent claims

A computer-implemented method for adjusting displayed content length as a function of map scale, the method comprising:

receiving, using one or more computing devices, a query from a user device;
retrieving, using the one or more computing devices, a content item based at least in part on the query;
determining, using the one or more computing devices, a first amount of the retrieved content item to display on a map based at least in part on a first amount of space available on the map when the map is displayed at a first zoom level;
determining, using the one or more computing devices, a second amount of the retrieved content item to display on the map based at least in part on a second amount of space available on the map when the map is displayed at a second zoom level, wherein the second zoom level is unequal to the first zoom level, and the second amount of the content item is a subset or a superset of the first amount of the content item;
and
providing, using the one or more computing devices and to the user device, the map for display, wherein the first amount of the content item is overlaid on the map when the map is displayed at the first zoom level and the second amount of the content item is overlaid on the map when the map is displayed at the second zoom level.

3 more elements

A system, comprising:

one or more computing devices;
and
a memory including instructions that, when executed by the one or more computing devices, cause the one or more computing devices to:
receive a query;
retrieve an advertisement based at least in part on the query, wherein the advertisement is associated with a geographic location and the advertisement comprises text;
and
provide an interactive map interface, the interactive map interface displaying:
a map that comprises a geographic area that encompasses the geographic location, wherein an amount of the advertisement is overlaid on the map at a position that is proximal to the geographic location,
wherein the interactive map interface is configured to change a first scale of the map, irrespective of a second scale of the interactive map interface, in response to a user interaction with the interactive map interface and change the amount of the advertisement that is displayed on the map as a function of the first scale of the map irrespective of the second scale of the interactive map interface and in response to the user interaction with the interactive map interface, the amount of the advertisement that is displayed for at least one scale being a subset of a maximum amount of the advertisement that is displayed for a maximum scale.

6 more elements

A non-transitory machine readable medium embodying instructions that, when executed by a machine, cause the machine to perform a method for adjusting a length of displayed content as a function of map scale, the method comprising:

receiving a search query;
retrieving an advertisement and a map based at least in part on the search query, wherein the advertisement is associated with a geographic location that is encompassed by the map and the advertisement comprises text;
determining a number of pixels of the map that are allocated to an advertisement box as a first function of a zoom level of the map;
determining an amount of text of the advertisement to overlay on the map as a second function of the number of pixels of the map that are allocated to the advertisement box, wherein the amount of the text of the advertisement to overlay on the map for at least one zoom level is a subset of a maximum amount of the text of the advertisement that is overlaid on the map for a maximum zoom level;
and
providing the map for display, wherein the determined number of pixels of the map comprises the advertisement box and the advertisement box comprises the determined amount of the text of the advertisement.

3 more elements

Dependencies are inferred from the claim text.

Facts

Application: 13/863,325Filed 15 Apr 2013
Published: US 2014/0306989 A116 Oct 2014
Granted: 16 Dec 2014
Term ends: Not estimatedThe source records don’t support an estimate.

Classification5 codes

G06Q 30/0256
Based on user history: user search
G06Q 30/0272
Advertisements: period of advertisement exposure
G06T 11/65
Creating or editing images; Combining images with text: on geographic maps
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial