Object mapping techniques for mobile augmented reality applications

A system, comprising:

• a plurality of user platforms to provide a mobile augmented reality (MAR) application for a corresponding plurality of users, wherein each of the user platforms includes:
• a storage medium to store a plurality of profiles, the profiles including an association between a real object type and a virtual object, an indication of whether the object should be altered using the virtual object, and whether the virtual object can be interacted with;
• and
• a video processing module to identify an object of the real object type within an incoming video stream, and based on the association to selectively generate an alteration to the object to selectively allow interaction with the identified object and, if an alteration is generated and if an interaction is allowed and occurs, then to provide the alteration and interaction to a display.

An article comprising a non-transitory machine-accessible medium having stored thereon instructions that, when executed by a machine, cause the machine to perform operations comprising:

• identifying an object in one or more images using a camera and a processor;
• accessing a stored profile database to select a profile for the identified object, the selected profile indicating whether an object should be altered, and whether the object can be interacted with;
• based on the accessed profile corresponding to the identified object, selectively generating an alteration of the identified object and selectively allowing interaction with the identified object;
• if an alteration is generated, then displaying the alteration of the identified object on a display associated with the processor:
• and
• if an interaction is allowed and an interaction occurs, then displaying the interaction with the identified object on a display associated with the processor.