Methods and apparatus for dynamically authenticated identification

An apparatus comprising:

• means for determining when a receiver is present within a vicinity;
• means for identifying a security element;
• means for obtaining an information element associated with the receiver when the receiver is present within the vicinity;
• means for transmitting a first representation of the security element to a display arrangement;
• means for transmitting a second representation of the security element to the receiver;
• and
• means for transmitting the information element to the receiver, wherein the second representation of the security element is arranged to overlay the information element when the second representation of the security element and the information element are displayed.

A method comprising:

• determining if a radio frequency identification (RFID) element is present within a vicinity;
• identifying a security element associated with an RFID element receiver if it is determined that the RFID element is present within the vicinity, wherein the security element is arranged to enable the RFID element to be authenticated;
• identifying an information element associated with the RFID element if it is determined that the RFID element is present within the vicinity;
• transmitting a first manifestation of the security element to a first arrangement;
• transmitting a second manifestation of the security element to the RFID element;
• and
• transmitting the information element to the RFID element, wherein the second manifestation of the security element is arranged to overlay the information element when the information element is displayed on the RFID element.

Logic encoded in one or more tangible media for execution and when executed operable to:

• determine if a radio frequency identification (RFID) element is present within a vicinity;
• identify a security element associated with an RFID element receiver if it is determined that the RFID element is present within the vicinity, wherein the security element is arranged to enable the RFID element to be authenticated;
• identify an information element associated with the RFID element if it is determined that the RFID element is present within the vicinity;
• transmit a first manifestation of the security element to a first arrangement;
• transmit a second manifestation of the security element to the RFID element;
• and
• transmit the information element to the RFID element, wherein the second manifestation of the security element is arranged to overlay the information element when the information element is displayed on the RFID element.