A noncontact electric power receiving apparatus, comprising:
- a resonance element to receive an alternating current (A/C) electric power without contact with an electric power feeding source and in accordance with a resonance of a resonance element of the electric power feeding source;
- a rectifying circuit to create a direct current (D/C) electric power from the A/C electric power received through said resonance element and to output the D/C electric power;
- and
- an automatic impedance adjusting circuit provided between said resonance element and said rectifying circuit to variably control an impedance in accordance with a magnitude of a coupling coefficient between said noncontact electric power receiving apparatus and said electric power feeding source of the A/C electric power, the automatic impedance adjusting circuit including a three-port directional coupler coupled between the resonance element and the rectifying circuit to measure a magnitude of a reflected electric power, the coupling coefficient being determined by the automatic impedance adjusting circuit in accordance with the magnitude of a reflected electric power.