Retail point-of-transaction systems, program products, and related methods to provide a customized set of identification data to facilitate a retail transaction using electronic coupons

A computer program product, comprising:

• a non-transitory computer-readable medium having computer-readable program instructions embodied therein that when executed by a computer cause the computer to process transactions, the computer-readable program instructions comprising:
• computer-readable program instructions for receiving from a communications device operated by a customer, an electronic coupon and customer data to facilitate a transaction between the customer and a merchant;
• computer-readable program instructions for transmitting data about the electronic coupon and the customer data to a remote server;
• computer-readable program instructions for receiving from the remote server an indication that the transaction is authorized;
• computer-readable program instructions for receiving from the remote server an incentive to promote future transactions by the customer;
• and
• computer-readable program instructions for presenting the incentive to the customer.

A system for processing transactions, comprising:

• a storage device;
• and
• a processor communicatively coupled to the storage device, wherein the processor executes application code instructions that are stored in the storage device to cause the system to:
• receive from a communications device operated by a customer, an electronic coupon and customer data to facilitate a transaction between the customer and a merchant;
• transmit data about the electronic coupon and the customer data to a remote server;
• receive from the remote server an indication that the transaction is authorized;
• receive from the remote server an incentive to promote future transactions by the customer;
• and
• present the incentive to the customer.