Association of service policies based on the application of message content filters

A method comprising:

• receiving message content sent by a consumer, the message content relating to a service accessible via a network, access to the service being restricted by a policy enforcement runtime;
• applying at least one message content filter to the message content received to extract information indicative of message flow associated with a configured policy attachment;
• filtering, via processing circuitry, the message flow according to a selected policy regarding consumer access to the service based on the configured policy attachment;
• and
• applying the selected policy relative to access to the service by the consumer,
• wherein the service is accessed by a plurality of consumers and the selected policy is one of a plurality of different policies, each of the different policies being associated with a respective different one of the plurality of consumers such that the different policies are applied to different consumers accessing the service based on information associated with respective requests received from each respective one of the consumers.