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US 8,898,693 B2Granted
System and method of providing interactive advertisements
AssigneeQUALCOMM Incorporated
InventorsJason B. Kenagy, Per O. Nielsen, Amy S. McGaraghan
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AssigneeQUALCOMM Incorporated
InventorsJason B. Kenagy, Per O. Nielsen, Amy S. McGaraghan
Estimating the term…
Apparatus and methods for providing content by presenting multimedia content on a mobile device; receiving, on the mobile device, indicia of at least one insertion point in the multimedia content; receiving, on the mobile device, at least one identifier associated with the at least one insertion point, the identifier identifying one or more executable content; and presenting the executable content to a user of the mobile device proximate to the at least one insertion point.
A method of providing content, comprising:
A mobile device for providing content, comprising:
A non-transitory computer-readable medium having stored thereon codes executable by at least one processor to perform comprising:
A method of providing content, comprising:
A system for providing content, comprising:
A system for providing content, comprising:
A method of providing content, comprising:
A mobile device for providing content, comprising:
A method of providing content, comprising:
A system for providing content, comprising:
Dependencies are inferred from the claim text.
From the US filing history. Foreign family members aren’t listed.
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Media network packet handling: at the destination
Network streaming of media packets: media network packetisation
Digital communication
About 4 years 1 month of term left · ends 1 Dec 2030 (estimated)
Electronic devices such as mobile telephone handsets and other mobile devices may be configured to receive broadcasts of sports, entertainment, informational programs, or other multimedia content items. For example, audio and/or video data may be communicated using a broadband broadcast communications link to the electronic devices. There is a need to provide a person an enhanced viewing experience on such devices.
The system, method, and devices of the invention each have several aspects, no single one of which is solely responsible for its desirable attributes. Without limiting the scope of this invention as expressed by the claims which follow, its more prominent features will now be discussed briefly. After considering this discussion, and particularly after reading the section entitled “DETAILED DESCRIPTION” one will understand how the features of this invention provide advantages that include an enhanced user interface providing customized multimedia access including providing a way to provide users more information related to broadcast content.
One embodiment includes a method of providing content. The method includes presenting multimedia content on a mobile device. The method further includes receiving, on the mobile device, indicia of at least one insertion point in the multimedia content. The method further includes receiving, on the mobile device, at least one identifier associated with the at least one insertion point. The identifier is indicative of one or more executable content. The method further includes presenting the executable content to a user of the mobile device proximate to the at least one insertion point.
FIG. 1 is a block diagram of a system for providing broadcast programming.
FIG. 2 is a block diagram of a mobile device illustrated in FIG. 1.
FIGS. 3A-3D are drawings of a user interface for the device of FIG. 2.
The following detailed description is directed to certain specific aspects of the invention. However, the invention can be embodied in a multitude of different ways, for example, as defined and covered by the claims. It should be apparent that the aspects herein may be embodied in a wide variety of forms and that any specific structure, function, or both being disclosed herein is merely representative. Based on the teachings herein one skilled in the art should appreciate that an aspect disclosed herein may be implemented independently of any other aspects and that two or more of these aspects may be combined in various ways. For example, an apparatus may be implemented or a method may be practiced using any number of the aspects set forth herein. In addition, such an apparatus may be implemented or such a method may be practiced using other structure, functionality, or structure and functionality in addition to or other than one or more of the aspects set forth herein.
FIG. 1 is a block diagram illustrating an example system 100 for broadcasting multimedia content to mobile devices 102 from one or more content providers 112 via a distribution system 110. One aspect of the invention is to supplement the presentation of the multimedia content with the presentation of executable content at or proximate to an insertion point in the multimedia content. The executable content may, for example, provide additional information related to the multimedia content or it may provide information unrelated to the multimedia content but related to a user of the mobile device. For example, the multimedia content may comprise an entertainment presentation which a user has elected to watch, such as a TV program, while the executable content comprises an advertisement which may be thematically related to the subject matter being presented by the multimedia content proximate to the insertion point. By way of another example, a user may be provided additional information about a product, being advertised proximate to the insertion point in the multimedia content, such as where to purchase the product locally. In another example, a sporting event may be augmented with additional executable content that presents scores from other games and/or statistical information. In yet another example, the multimedia content may comprise a movie while the executable content comprises audio overplayed on the video providing additional information, such as behind the scenes information about the movie. In another example, the executable content may be selected based on preferences of the user of a particular mobile device. The preferences be predictive in that they are determined based upon past actions of the user or they may be based on responses of the user to a series of questions, for example presented as a series of user adjustable parameters.
As used herein, the term “multimedia content” generally refers to an electronically delivered combination of media including text, audio, still images, and video. It is to be noted that multimedia content can also refer to singular media capable of being electronically presented to a user, such as is the case with music, video and animation. Multimedia content may, for example, comprise (but is not limited to) any of a variety of streaming file types including QUICKTIME, MPEG 2, MPEG 4, AVI, etc. . . . . The files may be streamed using a variety of methodologies, including broadcast, unicast and multicast.