US 8,898,579 B2 · Ranking interactions between users on the internet

Abstract

A server receives an interaction history comprising a set of one-to-one interactions between a first user and other users. The server determines an interaction score for each of the interactions, wherein each interaction score is based on a type of the respective one-to-one interaction and an age of the respective one-to-one interaction. The server then determines a friend rank for each of the other users based on the interaction history, wherein the friend rank indicates a measure of a degree of influence the other users have over the first user and stores the friend rank for each of the other users. The server then receives, from a client, a request for an advertisement to display to the first user, selects one of the other users having a friend rank satisfying a predetermined threshold, and transmits, to the client, an advertisement portraying the selected additional user.

Claims21

Dependent claims

A method performed on a computer system for ranking influence of users of the internet on other users of the internet based on interactions between the users comprising:

receiving information indicative of an interaction between a first user and a second user;
determining an interaction score for the interaction, wherein the interaction score is based at least in part on a type of the interaction;
determining a friend rank for the second user based on the interaction score, wherein the friend rank indicates a measure of a degree of influence the second user has over the first user;
and
storing the friend rank in a storage medium for subsequent retrieval to promote selection of content to serve to the first user.

2 more elements

Dependencies are inferred from the claim text.

Ranking interactions between users on the internet

Life of this patent

Ranking interactions between users on the internet

Life of this patent

Abstract

Claims21