Enterprise grade rights management

A method for controlling access to a set of media items accessible via multiple channels, the method comprising:

• storing an indication for each media item of a set of media items;
• receiving a first set of rules defined by a first content provider, the first set of rules being used to determine accessibility to a first subset of the set of media items, wherein:
• the first set of rules comprises one or more rules selected from the group consisting of:
• a first rule defining a geographical region in which playback of the first subset of the set of media items is permitted;
• a second rule restricting access to the first subset of the set of media items based on a type of device from which a request is received;
• a third rule that defines one or more acceptable applications that can be used to view the first subset of media items;
• and
• a fourth rule defining a quality of service (QoS) for playback of the first subset of the set of media items;
• the first content provider is associated with a first channel;
• and
• the first subset of the set of media items represent media items associated with the first content provider that are available via the first channel;
• receiving a second set of rules defined by a second content provider, the second set of rules being used to determine accessibility of a second subset of the set of media items, wherein:
• the first subset of the set of media items and the second subset of the set of media items have at least one media item in common;
• the second set of rules defines one or more acceptable applications that can be used to view the second subset of media items;
• the second content provider is associated with a second channel;
• and
• the second subset of the set of media items represent media items associated with the second content provider that are available via the second channel;
• receiving a first request for access to a media item of the set of media items from an instance of a first application, wherein:
• the media item is common to the first subset of the set of media items and the second subset of the set of media items;
• a single instance of the media item is stored in the set of media items;
• and
• the first application is executed remotely;
• determining the first request is associated with a first channel, wherein:
• the first channel is associated with the first application and the first set of rules;
• providing access to the media item in accordance with the first set of rules;
• receiving a second request for access to the media item from an instance of a second application, wherein:
• the second application is executed remotely from the first application;
• determining the second request is associated with a second channel, wherein
• the second channel is associated with the second application and the second subset of the set of media items;
• and
• providing access to the media item in accordance with the second set of rules.

A computer program product for controlling access to a set of media items accessible via multiple channels, wherein the computer program product is stored using a non-transitory computer-readable medium and comprises instructions, which, when executed, cause a computer system to:

• receive a first set of rules defined by a first content provider, the first set of rules being used to determine accessibility to a first subset of the set of media items, wherein:
• the first set of rules comprises one or more rules selected from the group consisting of:
• a first rule defining a geographical region in which playback of the first subset of the set of media items is permitted;
• a second rule restricting access to the first subset of the set of media items based on a type of device from which a request is received;
• a third rule that defines one or more acceptable applications that can be used to view the first subset of media items;
• and
• a fourth rule defining a quality of service (QoS) for playback of the first subset of the set of media items;
• the first content provider is associated with a first channel;
• and
• the first subset of the set of media items represent media items associated with the first content provider that are available via the first channel;
• receive a second set of rules defined by a second content provider, the second set of rules being used to determine accessibility to a second subset of the set of media items, wherein:
• the second set of rules defines one or more acceptable applications that can be used to view the second subset of media items;
• the second content provider is associated with a second channel;
• and
• the second subset of the set of media items represent media items associated with the second content provider that are available via the second channel;
• receive a first request for access to a media item of the set of media items from an instance of a first application, wherein:
• the media item is common to the first subset of the set of media items and the second subset of the set of media items;
• and
• a single instance of the media item is stored in the set of media items;
• determine the first request is associated with a first channel, wherein:
• the first channel is associated with the first application and the first set of rules;
• and
• provide access to the media item in accordance with the first set of rules;
• receive a second request for access to the media item from an instance of a second application;
• determine the second request is associated with a second channel;
• the second channel is associated with the second application and the second subset of the set of media items;
• and
• provide access to the media item in accordance with the second set of rules.