Service offer set publishing to device agent with on-device service selection

A network system, comprising:

• memory configured to store a service offer set, the service offer set identifying one or more service plans available to an end-user device, the one or more service plans enabling the end-user device to communicate over a wireless access network;
• and
• one or more network elements configured to:
• obtain the service offer set from memory,
• send information associated with the service offer set to the end-user device over the wireless access network, the information associated with the service offer set enabling the end-user device to present, through a user interface of the end-user device, one or more service plan selection options associated with the one or more service plans available to the end-user device,
• receive an offer set user selection from the end-user device, the offer set user selection indicating a user selection of at least one of the one or more service plan selection options, and
• provision one or more functions based on the offer set user selection.