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US 8,898,270 B1Granted
Implicit determination of referral sources for subscriptions to channels
AssigneeGoogle Inc.
InventorsAndrew Stack, Anders Torp Brodersen, Anja Hauth
Life of this patent
Estimating the term…
Abstract
This disclosure relates to systems and methods for determining source information for subscribe and unsubscribe events to channels, indicating referring sources from which subscribers initiated the events, and presenting the source information to content providers of the channels.
Claims25
A device, comprising:
- at least one processor;
- at least one non-transitory computer readable medium communicatively coupled to the at least one processor, the at least one non-transitory computer readable medium having stored therein computer-executable instructions, comprising:
- a logging component that generates one or more logs containing log entries related to subscriptions to channels of content, wherein the log entries are of at least two types including:
- a first type of log entry that indicates the referring source from which a subscriber initiated a request for at least one of a subscribe or an unsubscribe event, and
- a second type of log entry that indicates completion of the at least one of the subscribe or the unsubscribe event,
- wherein the first type of log entry and second type of log entry do not contain uniquely identifiable information common to the first type and the second type such that a log entry of the first type is explicitly linked to a log entry of the second type;
- and
- a source determination component that analyzes the one or more logs to determine a referring source associated with a completed subscribe or unsubscribe event by inference of at least two common characteristics from at least two parameters of the first type of log entry with at least two parameters of the second type of log entry.
5 more elements
A method, comprising:
- generating, by a system including a processor, one or more logs containing log entries related to subscriptions to channels of content, wherein the log entries are of at least two types including:
- a first type of log entry that indicates the referring source from which a subscriber initiated a request for at least one of a subscribe or an unsubscribe event, and
- a second type of log entry that indicates completion of the at least one of the subscribe or the unsubscribe event,
- wherein the first type of log entry and second type of log entry do not contain uniquely identifiable information common to the first type and the second type such that a log entry of the first type is explicitly linked to a log entry of the second type;
- and
- determining, by the system, a referring source associated with a completed at least one of subscribe or unsubscribe event based upon inferring at least two common characteristics from at least two parameters of the first type of log entry with at least two parameters of the second type of log entry from the one or more logs.
3 more elements
A non-transitory computer-readable medium having instructions stored thereon that, in response to execution, cause a system including a processor to perform operations comprising:
- generating one or more logs containing log entries related to subscriptions to channels of content, wherein the log entries are of at least two types including:
- a first type of log entry that indicates the referring source from which a subscriber initiated a request for at least one of a subscribe or an unsubscribe event, and
- a second type of log entry that indicates completion of the at least one of the subscribe or the unsubscribe event,
- wherein the first type of log entry and second type of log entry do not contain uniquely identifiable information common to the first type and the second type such that a log entry of the first type is explicitly linked to a log entry of the second type from the one or more logs;
- determining a referring source associated with a completed at least one of subscribe or unsubscribe event based upon deriving at least two common characteristics from at least two parameters of the first type of log entry with at least two parameters of the second type of log entry.
2 more elements
Dependencies are inferred from the claim text.