Content delivery based on user terminal events

A non-transitory computer-readable medium having code for causing a computer to perform a method stored thereon, the method comprising:

• sending a first content package to one or more user terminals, the first content package comprising a first content designed to elicit a pre-defined response from a user of each of the one or more user terminals;
• storing one or more data packages received from the user terminals in response to the first content package, each of the data packages comprising a proximity score indicating a proximity of the events performed by the user of the user terminal from which the data package was received to the predefined response elicited by the first content of the first content package;
• and
• assembling at least one second content package for the user terminals, wherein the second content package includes a second content related to the first content when the proximity score associated with the one of the user terminals meets a first proximity score criteria for the first content.

A content delivery system, comprising:

• a communications interface configured for sending a content package to a user terminal and receiving a data package from the user terminal, wherein the content package includes a first content designed to elicit a pre-defined response from a user of each of the at least the user terminal and the data package comprising a dataset associated with events at the user terminal in response to the first content;
• and
• a content management module for assembling a next content package for the user terminal based on the received data package, wherein the content management module is configured for:
• determining from the received data package a proximity score indicating a proximity of the events to the pre-defined response elicited by the first content, and
• assembling the next content package based on the proximity score, wherein the next content package includes a second content related to the first content when the proximity score meets a first proximity score criteria for the first content.

A method comprising:

• receiving, by a user terminal, a first content package including a first content designed to elicit a pre-defined response;
• generating, by the user terminal, a journal of events occurring during presentation of the first content package at the user terminal;
• computing a proximity score indicating a proximity of the events in the journal to the pre-defined response elicited by the first content;
• assembling a data package in response to the content package, the data package comprising the proximity score;
• and
• sending the data package to a source of the first content package.

A user terminal, comprising:

• a communications interface for receiving a content package, the content package including a first content designed to elicit a pre-defined response from a user of the user terminal;
• at least one user interface for receiving a user input;
• and
• a processing element communicatively coupled to the user interface and the communications interface, the processing element configured to:
• present the content package at the user interface,
• generate a journal of events for the content package, the journal including input received by the user interface in response to the presented first content, and
• compute a proximity score, the proximity score indicating a proximity of the events to the pre-defined response elicited by the first content of the content package.