System and method for managing and optimizing advertising networks
AssigneeAcquisio
InventorsMarc Poirier, Richard Couture
Life of this patent
Estimating the term…
Abstract
The system of the present invention is used to execute data consolidation to combine data from Google, MSN and Yahoo, at least. The user does not need anymore to combine by himself data in spreadsheets. The system allows creating consolidated campaigns that span across search providers, letting the user effortlessly build reports that previously took hours to create each month. The system of the present invention is particularly suited for agencies. A tool designed for agencies needs to allow for management at the client level as well as the agency level. The system client center gives each member of the team a summary view of the client accounts that they're responsible for, along with emerging trend indicators for every major metric.
Claims16
A method for managing the buying of online advertisement and optimizing at least one buying metric of at least one advertising campaign on at least one advertising provider comprising the steps to:
- a) buy at least one advertisement from at least one advertising provider and associate the at least one bought advertisement with the at least one advertising campaign;
- b) retrieve data and the at least one bought advertisement relating to at least one advertising campaign from at least one advertising provider;
- c) select at least one advertising campaign from the at least one retrieved advertising campaign;
- d) search and apply at least one filter on the at least one selected advertising campaign;
- e) display the at least one filtered selected advertising campaign information data to a user.
A system for managing the buying of online advertisement and optimizing at least one metric of at least one advertising campaign on at least one advertising provider comprising:
- a) a server configured:
- i) to manage at least one campaign entity;
- ii) to communicate with at least one advertising provider application programming interface;
- b) at least one client device comprising:
- i) a campaign elements loader configured to load at least one campaign element into a client device memory;
- ii) a module configured to search and apply at least one filter to a selection of advertising campaigns;
- iii) at least one validator configured to validate at least one operation executed on a selection of advertising campaigns;
- iv) an in-memory storage manager configured to manage the campaign elements loaded into the client device memory;
- v) at least one entity creation and edition module configured to execute at least one operation on at least one campaign element;
- wherein the at least one advertising campaign comprises at least one advertisement bought from at least one provider.
Dependencies are inferred from the claim text.