Method and apparatus for accessing multimedia resource of smart television and smart television

An apparatus for accessing a multimedia resource of a smart television, comprising a signal receiving unit, a querying unit, a starting unit, and a presenting unit, wherein

• the signal receiving unit is configured to receive a channel selection signal to determine a target index number;
• the querying unit is configured to query pre-bound correspondence between a channel index number and a multimedia resource;
• and
• when multiple multimedia resources corresponding to the target index number exist, the presenting unit presents all identifiers of the multimedia resources corresponding to the target index number, the starting unit determines a target multimedia resource according to a selection instruction of a user and, when the target multimedia resource is determined to be an application program, the starting unit starts the application program without exiting a running user interface, wherein
• the multiple multimedia resources comprise a television channel and an application program.