Fitting system for a golf club

A method of fitting a golfer to a recommended shaft comprising:

• providing a plurality of shaft families, each of the families having a substantially similar shaft response element and each shaft in the family having a different mechanical shaft characteristic;
• determining a swing force profile of said golfer's golf swing based on golf swing data;
• creating a database of a plurality of shaft profiles based on a static shaft test for a plurality of shaft families;
• simulating a plurality of shaft responses based on a combination of said swing force profile and said plurality of shaft profiles in said database;
• wherein said static shaft test further comprises;
• securing a grip end of a golf shaft to a static shaft testing apparatus;
• attaching said weight to a tip end of said golf shaft at different angles via a hook;
• and
• recording the deflection of said golf shaft for each of said different weights at two or more different angles, and
• simulating a plurality of performance results for each one of said plurality of shaft families based on said plurality of shaft responses,
• recommending a shaft family based on the shaft responses;
• and
• selecting a shaft from the shaft family having a preferred mechanical shaft characteristic.