Drink container holding apparatus

A drink container holding apparatus, comprising:

• an object attachment device adapted for attachment to an object and including a holder engagement portion;
• and
• a drink container holder including an attachment device engagement portion to engage with the holder engagement portion,
• wherein the holder engagement portion and the attachment device engagement portion, when engaged, allow free relative angular movement between the object attachment device and the drink container holder in a selected plane, and
• wherein the drink container holder and the object attachment device are engaged or disengaged by orientating the holder engagement portion and the attachment device engagement portion in a pre-determined relative angular disposition in the selected plane and moving the attachment device engagement portion and holder engagement portion relative to each other in a direction perpendicular to the selected plane to effect the engagement or disengagement.