Apparatus for applying indicia having a large color gamut on web substrates

A gravure printing system comprising a gravure cylinder having a first plurality of discrete cells disposed upon an outer surface thereof, each cell of said first plurality of discrete cells being capable of receiving a fluid that is a first combination of at least two primary fluids, a first portion of a first of said at least two primary fluids being mixed with a second of said at least two primary fluids at a first position internal to said gravure cylinder and a second portion of said first primary fluid being mixed with a third primary fluid at a second position internal to said gravure cylinder, said fluid being fluidically displaceable through a discrete channel having a single entry point at said first position and a single exit point into a first cell of said first plurality of discrete cells and wherein a discrete channel for each respective fluid of said at least two primary fluids provides fluid communication of said respective fluid from a position external to said gravure cylinder to said first position internal to said gravure cylinder, said discrete channel for each respective fluid having a single entry point at said position external to said gravure cylinder and a single exit point at said first position internal to said gravure cylinder.