System and method for brokering auxiliary data broadcasting services

A method of brokering the transmission of auxiliary data in a media program from a broadcaster to at least one media program service subscriber, comprising the steps of:

• accepting a requested scheduling of a broadcast of the media program with steganographically embedded auxiliary data from a media provider in an embedded data brokering system, wherein the media provider has predetermined the suitability of the media program for embedding auxiliary data;
• scheduling the broadcast of the media program with the steganographically embedded auxiliary data;
• transmitting the broadcast schedule from the embedded data brokering system to the media provider;
• receiving the media program from the media provider in the embedded data brokering system;
• steganographically embedding the auxiliary data in the media program while collecting billing information regarding the steganographically embedded auxiliary data;
• providing the media program and the steganographically embedded auxiliary data for broadcast according to the broadcast schedule;
• searching a database to find further media programs in which auxiliary data may be embedded if the auxiliary data may not be embedded in the media program.