System and method for displaying a customized multimedia content

A method for displaying a multimedia content over a network, the multimedia content comprising a standard-content part and a customized-content part, the customized-content part having at least one multimedia component, a multimedia component comprising at least one customized multimedia-segment, the customized-content part being at least one of structurally and functionally independent of the standard-content part, the method comprising:

• selecting at least one of the multimedia components based on a predetermined set of preferences to obtain a multimedia component set, the multimedia component set comprising at least one multimedia component having at least one customized multimedia-segment;
• selecting the at least one customized multimedia-segment from a corresponding multimedia component belonging to the multimedia component set based on the predetermined set of preferences including demographics to obtain a customized multimedia-segment set;
• integrating the customized multimedia-segments belonging to the customized multimedia-segment set to obtain the customized-content part including an advertising content;
• associating the customized-content part with the multimedia content;
• and
• displaying the multimedia content with the customized-content part to a viewer with a web browser;
• wherein the customized-content part can be modified in real-time based on responses received from the viewer;
• wherein the customized multimedia-segments are each one of a video content, an audio content, a text content and a graphic content;
• wherein one or more of the video content, the audio content, the text content and the graphic content are displayed at a predetermined location relative to one another with said web browser after being transmitted over the Internet.

A non-transitory computer readable medium including code segments for displaying a multimedia content over a network comprising:

• code segments selecting at least one multimedia component based on a predetermined set of preferences to obtain a multimedia component set, the multimedia component set comprising at least one multimedia component having at least one customized multimedia-segment;
• code segments customizing dynamically the at least one customized multimedia-segment of at least one multimedia component belonging to the multimedia component set based on the predetermined set of preferences including demographics;
• code segments integrating the multimedia components belonging to the multimedia component set to obtain a customized-content part including an advertising content;
• code segments associating the customized-content part with the multimedia content;
• and
• code segments transmitting the multimedia content with the customized-content part over a network to a web browser display device.

A computerized system for displaying a multimedia content over a network comprising:

• a server connected to an Internet Protocol (IP) based network, the server including
• a) a first selecting module selecting at least one multimedia component based on a predetermined set of preferences including demographics to obtain a multimedia component set, the multimedia component set comprising at least one multimedia component having at least one customized multimedia-segment;
• b) a second selecting module selecting at least one customized multimedia-segment from a corresponding multimedia component belonging to the multimedia component set based on the predetermined set of preferences to obtain a customized multimedia-segment set;
• c) an integrating module integrating the customized multimedia-segments belonging to the customized multimedia-segment set to obtain a customized-content part including an advertising content;
• and
• d) an associating module associating the customized-content part with the multimedia content;
• and
• a device connected to the IP based network including a web browser display module displaying the multimedia content with the customized-content part.