Multisided audience-related hybrid measurements
AssigneeYahoo! Inc.
InventorsTarun Bhatia, Ayman Farahat
Life of this patent
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Abstract
The present invention provides techniques for use in audience-related measurements, including hybrid techniques which include use of panel-based audience-related measurement information and census-based audience-related measurement information. Techniques are provided in which panel-based audience-related measurement information is obtained from multiple providing entities, and census-based audience-related measurement information is obtained one or more providing entities. The obtained information is stored in a database. The stored information may be provided to the information-providing entities, and may be used in calibrating or improving the accuracy of audience-related measurements.
Claims20
A system comprising:
- one or more processors;
- and
- one or more databases capable of being coupled to the one or more processors;
- wherein the one or more databases are configured for:
- storing aggregated audience-related measurement information comprising:
- panel-based audience-related measurement information, obtained from one or more panel-based information-providing entities, and
- census-based audience-related measurement information, obtained from one or more census-based information-providing entities;
- and
- storing one or more audience-based measurement calibrations, wherein the audience-based measurement calibrations are generated as a result of providing the aggregated audience-related measurement information to each of the panel-based information-providing entities and each of the census-based information-providing entities.
A method using one or more computers, the method comprising:
- obtaining a first set of information comprising:
- panel-based audience-related measurement information from each of one or more panel-based information-providing entities;
- and
- census-based audience-related measurement information from each of one or more census-based information-providing entities;
- storing the first set of information in a database;
- generating an aggregated audience-related measurement information derived from each of the panel-based and census-based information-providing entities;
- providing the aggregated audience-related measurement information to each of the panel-based and census-based information-providing entities;
- and
- generating, based in part on providing the aggregated audience-related measurement information, one or more audience-based measurement calibrations.
A non-transitory computer readable medium or media containing instructions for executing a method using one or more computers, the method comprising:
- obtaining a first set of information comprising:
- panel-based audience-related measurement information from each of one or more panel-based information-providing entities;
- and
- census-based audience-related measurement information from each of one or more census-based information-providing entities;
- using one or more computers, storing the first set of information in a database;
- using one or more computers, generating an aggregated audience-related measurement information derived from each of the panel-based and census-based information-providing entities;
- providing the aggregated audience-related measurement information to each of the panel-based and census-based information-providing entities;
- generating, based in part on providing the aggregated audience-related measurement information, one or more audience-based measurement calibrations;
- utilizing at least the audience-based measurement calibrations to generate a set of calibrated measurement information;
- constructing an open standard and an open mechanism from manipulating, aggregating, integrating, combining, or reorganizing the set of calibrated measurement information;
- and
- providing the open standard and the open mechanism to at least one of the panel-based information-providing entities and at least one of the census-based information-providing entities, for use in connection with advertising or advertising-related applications.
Dependencies are inferred from the claim text.