Method and apparatus for targeted content delivery

A computer-implemented method of delivering electronic content from a remote computer to a plurality of playback devices, the method comprising:

• receiving at least one registration request for the plurality of playback devices;
• in response to the at least one registration request, registering the plurality of playback devices;
• providing a centralized content management interface that presents to a user a plurality of content feeds available to the user, wherein the centralized content management interface enables the user to associate at least one of the available content feeds with each of the plurality of playback devices;
• communicating a provisioning network location to each of the plurality of playback devices, wherein the provisioning network location communicated to a given playback device of the plurality of playback devices includes a provisioning list specifying two or more content feeds associated with the given playback device, wherein a first provisioning network location communicated to a first playback device of the plurality of playback devices is different than a second provisioning network location communicated to a second playback device of the plurality of playback devices, wherein a provisioning list associated with the second playback device is managed by a proxy computing device, wherein the provisioning network location communicated to each of the plurality of playback devices comprises at least one of a Uniform Resource Locator, a network address or a path;
• receiving a request from at least one of the plurality of playback devices for content associated with the provisioning network location which was communicated to the given playback device;
• in response to the request for content associated with said provisioning network location, transmitting at least one of the two or more content feeds associated with the given playback device to the given playback device;
• and
• periodically transmitting content to the proxy computing device from at least one content feed for transfer from the proxy computing device to the second playback device.