Presenting content built around word phrases selected for profitability
AssigneeDemand Media, Inc.
InventorByron William Reese
Life of this patent
Estimating the term…
Abstract
A computing device receives, over a network, information regarding word phrases (e.g., search terms) and determines longevity values associated with content built around the word phrases. The computing device selects, based on the longevity values, a first phrase from the word phrases. Content is built or created around the first phrase, and the built or created content is presented or published over a network such as the Internet.
Claims17
A tangible machine-readable medium having stored thereon a set of instructions, which when executed on a computing device, cause the computing device to:
- receive, over a network, information regarding word phrases;
- determine, via a physical computing device, longevity values associated with content built around the word phrases;
- determine advertising rates associated with the word phrases;
- and
- select, based on the longevity values and the advertising rates, a first phrase from the word phrases.
A method for ranking a search term, comprising:
- receiving, via a physical computing device, information regarding people who are searching the search term;
- determining a traffic estimate of the search term, wherein the determining includes determining a frequency of views of content for the search term;
- and
- determining longevity of the search term.
A system, comprising:
- at least one physical computing device coupled to external database sources, wherein the at least one computing device publishes content built around a word phrase;
- a competitive ability module, coupled to the sources, to determine a traffic estimate of the word phrase;
- and
- a longevity module, coupled to the sources, to determine a longevity of the word phrase, wherein a longevity value is determined by categorizing the word phrase, and mapping a category for the word phrase to the longevity value.
Dependencies are inferred from the claim text.