System and method for facilitating the purchase of products determined to be useful in the performance of a task

A computer-readable media embodied on a non-transient, physical memory device having stored thereon computer executable instructions executable by a retailer computer system to facilitate the purchase of product that is determined to be useful in the performance of a task, the instructions performing steps, comprising:

• presenting to a consumer a first user interface by which the consumer may select a task from a repository of tasks, each task stored in the repository of tasks comprising documented instructions for performing the task;
• presenting in a web page the documented instructions of the selected task;
• parsing the documented instructions to locate one or more keywords related to at least one product, the at least one product being one or more of a part and a tool usable in performing the task;
• using the one or more keywords within the documented instructions of the selected task to select the at least one product from an electronic product catalog;
• and
• presenting to the consumer a second user interface for allowing the consumer to purchase the selected at least one product.