Ensuring appearance of merchant offering in network sites

A method, comprising:

• maintaining a listing of items offered for sale through an electronic commerce system that comprises a network presence of an entity, wherein the electronic commerce system facilitates a sale of a plurality of items by the entity;
• automatically accessing, in at least one computing device, a network page generated by a referral network site that displays at least one offering of an item by at least one competitor entity, wherein an offering for the item by the entity is erroneously omitted from the network page;
• identifying, in the at least one computing device, a unique identifier associated with the item from the network page;
• storing the unique identifier in association with the item in a data store accessible to the at least one computing device, the unique identifier being specified by a taxonomy used by the referral network site, the taxonomy used by the referral network site being different than a separate taxonomy used by the electronic commerce system;
• including, in the at least one computing device, the item and the unique identifier in a feed and sending the feed to the referral network site in response to including the item and the unique identifier in the feed, the feed including a listing of the item and a plurality of other items, wherein the item and the plurality of other items are offered for sale by the entity;
• and
• accessing, in the at least one computing device, the network page in response to sending the feed to the referral network site to verify whether the offering for the item by the entity appears in the network page.

A system, comprising:

• at least one computing device;
• a listing of a plurality of items stored in a data store associated with the at least one computing device, the items being offered for sale through an electronic commerce system that comprises a network presence of an entity, the electronic commerce system facilitating sale of the items by the entity;
• and
• a crawler application executable in the at least one computing device, wherein the crawler application is configured to:
• automatically access a network page generated by a comparison shopping network site, the network page displaying a plurality of offerings for one of the items by a plurality of competitor entities, wherein the network page fails to present an offering for the one of the items by the entity;
• identify a unique identifier associated with the one of the items from the network page and stores the unique identifier in association with the one of the items offered for sale through the electronic commerce system, the unique identifier being specified by a taxonomy used by the comparison shopping network site, the taxonomy used by the comparison shopping network site being different than a separate taxonomy used by the electronic commerce system;
• include the offering for the one of the items and the unique identifier in a feed of the items generated for the comparison shopping network site;
• send the feed from the at least one computing device to the comparison shopping network site;
• and
• access the network page in response to sending the feed to the comparison shopping network site and verify whether the offering for the one of the items by the entity appears in the network page.

A non-transitory computer readable medium embodying a program executable by a computer system, comprising:

• code that maintains an item offered for sale through an electronic commerce system that comprises a network presence of an entity, wherein the electronic commerce system facilitates a sale of the item by the entity and employs a first identification system that assigns a first identifier to the item;
• code that automatically accesses a network page generated by a comparison shopping network site, the network page displaying a plurality of offerings for the item by a plurality of competitor entities, wherein an offering for the item by the entity is erroneously omitted from the network page;
• code that accesses the network page to identify a second identifier associated with the item, the second identifier being specified by a taxonomy used by the comparison shopping network site, the taxonomy used by the comparison shopping network site being different than a separate taxonomy used by the electronic commerce system, wherein the comparison shopping network site employs a second identification system that assigns the second identifier to the item;
• code that includes the second identifier in association with an offering for the item by the entity into a feed generated for the comparison shopping network site sent from a computing device to the comparison shopping network site;
• and
• code that accesses the network page in response to sending the feed to the comparison shopping network site and verifies whether the offering for the item by the entity appears in the network page.