US 8,818,856 B2Granted

Tracking location-specific ad performance

AssigneeGoogle Inc.

InventorsLeslie Yeh, Sridhar Ramaswamy, Zhe Qian, Mark Rose

Life of this patent

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Abstract

The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. For example, location information may be used in ad relevancy determination, and in attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid, and/or with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Tools may be provided to enter and/or modify location information, such as location-dependent targeting information and price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information.

Claims18

Dependent claims

A computer-implemented method comprising:

a) accepting, by a computer system including at least one computer on a network, geolocation information associated with an end user request that was sourced from a client device;
b) selecting, with the computer system, an ad using the end user request, wherein the ad includes geolocation targeting information satisfied by the geolocation information associated with the end user request;
c) serving, with the computer system, the ad to induce an impression of the ad on the client device that sourced the end user request;
d) receiving, with the computer system, a user selection of the ad served;
e) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user selection of the ad, and (3) at least one of (A) the geolocation information associated with the end user request, or (B) the geolocation targeting information of the ad satisfied by the geolocation information associated with the end user request;
f) receiving, with the computer system, a user conversion on the ad served;
and
g) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user conversion on the ad, and (3) at least one of (A) the geolocation information associated with the request, or (B) geolocation targeting information used when serving the ad.

5 more elements

Apparatus comprising:

a) at least one processor;
and
b) at least one storage device storing processor-executable instructions which, when executed by the at least one processor, cause the at least one processor to perform a method including:
1) accepting geolocation information associated with an end user request that was sourced from a client device;
2) selecting an ad using the end user request, wherein the ad includes geolocation targeting information satisfied by the geolocation information associated with the end user request;
3) serving the ad to induce an impression of the ad on the client device that sourced the end user request;
4) receiving a user selection of the ad served;
5) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user selection of the ad, and (3) at least one of (A) the geolocation information associated with the end user request, or (B) the geolocation targeting information of the ad satisfied by the geolocation information associated with the end user request;
6) receiving a user conversion on the ad served;
and
7) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user conversion on the ad, and (3) at least one of (A) the geolocation information associated with the request, or (B) geolocation targeting information used when serving the ad.

8 more elements

A non-transitory storage medium storing processor-executable instructions which, when executed by at least one processor, cause the at least one processor to perform a method including:

a) accepting geolocation information associated with an end user request that was sourced from a client device;
b) selecting an ad using the end user request, wherein the ad includes geolocation targeting information satisfied by the geolocation information associated with the end user request;
c) serving the ad to induce an impression of the ad on the client device that sourced the end user request;
d) receiving a user selection of the ad served;
e) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user selection of the ad, and (3) at least one of (A) the geolocation information associated with the end user request, or (B) the geolocation targeting information of the ad satisfied by the geolocation information associated with the end user request;
f) receiving a user conversion on the ad served;
and
g) determining geolocation-specific performance information of the ad using (1) information about the impression, (2) information about the received user conversion on the ad, and (3) at least one of (A) the geolocation information associated with the request, or (B) geolocation targeting information used when serving the ad.

5 more elements

Dependencies are inferred from the claim text.

Facts

Application: 13/285,856Filed 31 Oct 2011 · continuation
Priority: 3 Sep 2003
Published: US 2012/0109744 A13 May 2012
Granted: 26 Aug 2014
Term ends: Not estimatedThe source records don’t support an estimate.

Classification11 codes

G06F 16/9537
Querying, e.g. by the use of web search engines: spatial or temporal dependent retrieval, e.g. spatiotemporal queries
G06Q 30/02
Commerce: marketing; Price estimation or determination; Fundraising
G06Q 30/0205
Market segmentation: based on location or geographical consideration
G06Q 30/0242
Advertisements: determining effectiveness of advertisements

Family

Application10/654,265Parent of this continuation-in-part · filed 3 Sep 2003
Application10/823,508Parent of this continuation · filed 12 Apr 2004
Application12/693,274Parent of this continuation · filed 25 Jan 2010
US 2012/0109744 A1Pre-grant publication · published 3 May 2012
US 7,668,832 B2Parent of this continuation
US 7,680,796 B2Parent of this continuation-in-part
Application10/823,508Parent of this continuation-in-part
US 2005/0050027 A1Published application
US 2005/0050097 A1Published application
US 2010/0131350 A1Published application
US 8,086,630 B2Related patent
US 8,549,033 B2Related patent
US 8,818,856 B2This patent

From the US filing history. Foreign family members aren’t listed.