Gaming incentives based on measured effect of user web activity

A computer-implemented method for a gaming system having game logic circuitry including one or more central processing units and one or more memory devices, the method comprising:

• receiving registrant information from a registrant through one or more input devices of a computational device;
• assigning, via the game logic circuitry, one or more unique identifiers to the registrant;
• measuring, via the game logic circuitry, an effect of a web activity initiated by the registrant and associated with the one or more unique identifiers, the measured effect being based on a predefined metric pertaining to an effective quality of the web activity;
• and
• converting, via the game logic circuitry, the measured effect into a gaming incentive having a value based on the measured effect of the web activity.

A non-transitory tangible machine-readable storage media including instructions which, when executed by one or more processors, cause the one or more processors to perform operations comprising:

• assigning one or more unique identifiers to a registrant based on registrant information received from a computational device over at least one network;
• monitoring one or more community servers of at least one virtual community for web activity associated with the one or more unique identifiers and initiated by the registrant;
• measuring an effect of the web activity based on a predefined metric pertaining to an effective quality of the web activity;
• and
• converting the measured effect into a gaming incentive for the registrant, the gaming incentive having a value based on the measured effect of the web activity.