Online game rewards for web-based purchases

A method comprising:

• receiving, at an online gaming system, a request from a client device of a user to determine an in-game reward for use in the online gaming system by the user, the request comprising an identifier of the user and an identifier of a product for purchase offered by an online merchant system;
• determining, using at least one processor at an online gaming system, the in-game reward based on the product for purchase and on a current player character state of a player character of the user in the online gaming system;
• transmitting, from the online gaming system, an indication of the in-game reward to the client device based on the determining of the in-game reward, the indication of the in-game reward to be presented to the user in an online catalog webpage previously received at the client device from the online merchant system;
• after the transmitting of the indication of the in-game reward to the client device, receiving, at the online gaming system, an indication of an order confirmation for the product from the client device;
• and
• providing, at the online gaming system, the in-game reward for use by the user within the online gaming system based on the order confirmation.

An online gaming system comprising:

• at least one processor and memory storing instructions that, when executed by the at least one processor, cause the online gaming system to:
• receive a request from a client device of a user to determine an in-game reward for use in an online gaming system by the user, the request comprising an identifier of the user and an identifier of a product for purchase offered by an online merchant system;
• determine the in-game reward based on the product for purchase and on a current player character state of a player character of the user in the online gaming system;
• transmit an indication of the in-game reward to the client device based on the determining of the in-game reward, the indication of the in-game reward to be presented to the user in an online catalog webpage previously received at the client device from the online merchant system;
• after the transmitting of the indication of the in-game reward to the client device, receive an indication of an order confirmation for the product from the client device;
• and
• provide the in-game reward for use by the user within the online gaming system based on the order confirmation.