Collation of marketing signs
AssigneeTarget Brands, Inc.
InventorsDaniel G. Engelby, Christopher H. Kaye
Life of this patent
Estimating the term…
Abstract
A collation of printed marketing signs for delivery or distribution to a retail store includes at least a first group of marketing signs and a second group of marketing signs. Each group has at least one stack of marketing signs for altering product display structures in a retail store and each marketing sign in each stack has a same non-rectangular shape. The first group of signs includes a first level of priority and the second group of signs includes a second level of priority. The first level of priority indicates that the first group of signs be set in the store before the second group of signs, which have the second level of priority.
Claims14
An article of manufacture comprising:
- at least a first group of printed sheet material and a second group of printed sheet material, each group comprising:
- at least one stack having a plurality of marketing signs for altering product display structures in a retail store, each marketing sign in each stack having a same non-rectangular shape;
- a stack header sheet placed on top of each stack and having the same non-rectangular shape as the marketing signs in the stack and including a border having a color that indicates a priority level of the group the stack header sheet belongs with and a numerical identifier indicating the sequential order of the stack in the group;
- at least one separator sheet located within the group and having the same non-rectangular shape as the marketing signs in the stack the separator sheet occupies, the separator sheet including instructions indicating how to determine a location the marketing signs positioned below the separator sheet should be set in the store;
- and
- wherein the border on the stack header sheets topping each stack in the first group of printed sheet material includes a first color that is indicative of a first level of priority and the border on the stack header sheets topping each stack in the second group of printed sheet material includes a second color different from the first color that is indicative of a second level of priority, the first level of priority indicating that product display structures are to be altered by the first group of printed sheet material in the store before product display structures are altered by the second group of printed sheet material having the second level of priority.
A method of altering product display structures in a retail store, the method comprising:
- obtaining at least a first group of printed sheet material and a second group of printed sheet material, each group comprising:
- at least one pile having a plurality of marketing signs, each marketing sign in each pile having a same non-rectangular shape;
- a pile header sheet placed on top of each stack and having the same non-rectangular shape as the marketing signs in the pile, each pile header sheet indicating a priority level of the group the pile belongs with and a numerical identifier indicating a sequential number of the pile in the group;
- at least one block header sheet located within the group and having the same non-rectangular shape as the marketing signs in the pile the block header sheet occupies, the block header sheet including instructions indicating how to determine a location the marketing signs positioned below the block header sheet should be set in the store;
- and
- physically altering a product display structure with one of the marketing signs in accordance with the location determined by the instructions on the block header sheet located in the pile above the marketing sign, wherein marketing signs in the first group have a first level of priority and are set before the marketing signs in the second group having a second level of priority.
Dependencies are inferred from the claim text.