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US 8,806,538 B2Granted
Information system
AssigneeStarsight Telecast, Inc.
InventorsBrian Lee Klosterman, Steven Schein
Life of this patent
Estimating the term…
Abstract
A system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for displaying messages to the user.
Claims1
A method of displaying advertisement in an interactive electronic program guide (IPG) comprising:
- displaying a plurality of television program listings in a first area of the display;
- displaying advertisement information in an interactive advertisement region next to the first area, wherein the advertisement information changes as a cursor is moved by a user to each of the displayed plurality of television program listings;
- and
- activating the advertisement region to envoke an IPG function.
1 more element
Dependencies are inferred from the claim text.