Method to evaluate the geographic popularity of geographically located user-generated content items

A non-transitory computer readable storage medium having instructions that, when executed by a processing device, cause the processing device to perform operations comprising:

• receiving, by a computing device of a shared content hosting platform, a user-generated media content item having metadata indicating a geographic location of the user-generated media content item;
• determining, by the computing device, geographic location metadata associated with different instances of viewing the user-generated media content item, the geographic location metadata describing a geographic location of a user device viewing the user-generated media content item;
• calculating, by the computing device, a view geographic entropy of the user-generated media content item by distributing the determined geographic location metadata across multiple geographic regions while taking into account the geographic location of the user-generated media content item;
• and
• providing, by the computing device, the calculated view geographic entropy of the user-generated media content item for presentation in a visual display that is part of an analytical report of the user-generated media content item.

A computing device of a shared content hosting platform comprising:

• a memory to store metadata for a plurality of user-generated media content items and view history data for the plurality of user-generated media content items;
• and
• a processing device coupled to the memory, wherein the processing device is configured to:
• retrieve metadata associated with a user-generated media content item of the plurality of user-generated media content items from the memory, the metadata indicating a geographic location of the user-generated media content item;
• retrieve, from the memory, geographic location metadata associated with different instances of viewing the user-generated media content item via the shared content hosting platform, the geographical location metadata part of the view history data and comprising information describing a geographic location of a user device viewing the user-generated media content item;
• calculate a view geographic entropy of the user-generated media content item by distributing the determined geographic location metadata across multiple geographic regions while taking into account the geographic location of the user-generated media content item;
• and
• provide the calculated view geographic entropy of the user-generated media content item for presentation in a visual display that is part of an analytical report of the user-generated media content item.