Apparatus, system and method for selecting a media enhancement

A computer-implemented method of enhancing content on a web page being viewed by a user, comprising:

• receiving, at a server computer from a user device over a data communication network, a request for a webpage to be viewed;
• obtaining from a content producer information of subject matter included in the requested web page;
• obtaining user-centric information from the user device including a user device type and user preferences;
• identifying by the server computer a set of available applications able to operate on elements of the web page using data from third parties;
• obtaining select third party data upon execution of a select one of the applications;
• refraining from obtaining information that may be embedded in digital objects included in the web page;
• providing to the user device a server-side interpreted programming language script operative to:
• locate an enhanceable image on the webpage;
• provide for the setup on the webpage of a widget associated with the enhanceable image;
• overlay on the enhanceable image a widget presenting graphical content related to at least one subject of the enhanceable image;
• select a display mode for the overlay and sizing the overlay in accordance with the selected mode, wherein the mode is one of a small mode of 300 ×250 pixels, a medium mode of 400 ×300 pixels, and a large mode of 600 ×400 pixels, wherein the mode selected approximates the size of the underlying image;
• and
• provide a drop down list containing the at least one subject for a user to select one of the subject(s), wherein the subject placed at the top of the dropdown list is based on the selections of a plurality of other users;
• searching for digital content associated with a talent selected by the user, responsive to a request received from an application running on the user device selected by the user;
• returning digital content obtained responsive to the request from the user device, including content from a computer-readable data storage device (vault) having resident therein digital content associated with a plurality of talents;
• formatting, by a computing processor, the returned content for delivery to the user device;
• and
• delivering the formatted content to the user device over the data communication network.