Management and security of personal information

A method of managing personal information in a distributed computing environment, the method comprising:

• generating, by a computer, an access code for providing access to stored personal, further comprising embedding a leak marker in the personal information for tracking subsequent transfer of the stored personal information, wherein the leak marker is associated with at least one portion of the personal information and identifiable to a personal information owner;
• generating at least one access rule associated with the access code for providing access to at least one portion of the personal information;
• applying the at least one access rule to the access code for restricting access to the at least one portion of the personal information, wherein applying the at least one access rule to the access code for restricting access to the at least one portion of personal information comprises restricting access to the at least one portion of personal information for an authorized period of time;
• providing the access code to a requester of personal information;
• receiving at the personal information store a request for the at least one portion of the personal information along with a requester access code;
• when the requested portion of the personal information complies with the at least one applied access rule associated with the requester access code, providing, by a computing device, information corresponding to a transfer site, the transfer site being configured to provide the requester with a service associated with the requested at least one portion of the personal information without revealing the personal information to the requester;
• and
• when the request for the portion of the personal information is a request for financial information for a provider of the personal information, providing an encrypted key for allowing the requester of personal information to process a transaction using the encrypted key without receiving the financial information for the provider of the personal information.

A computer-readable storage device on which is stored computer-executable instructions which when executed by a computer perform a method of managing personal information in a distributed computing environment, the method executed by the computer-executable instructions comprising:

• generating an access code for providing access to stored personal information, the stored personal information having embedded a leak marker for tracing unauthorized transfers of the stored personal information, wherein the leak marker is associated with at least one portion of the personal information and identifiable to a personal information owner;
• generating at least one access rule associated with the access code for providing access to the at least one portion of the personal information;
• applying the at least one access rule to the access code for restricting access to the at least one portion of the personal information;
• providing the access code to a requester of personal information;
• receiving at the personal information store a request for the at least one portion of the personal information along with a requester access code, the portion comprising a first email address;
• and
• when the requested portion of the personal information complies with the at least one applied access rule associated with the requester access code, providing the requester with a second email address, the second email address corresponding to a transfer site configured to provide a forwarding service to the requester;
• and
• when the request for the portion of the personal information is a request for financial information for a provider of the personal information, providing an encrypted key for allowing the requester of personal information to process a transaction using the encrypted key without receiving the financial information for the provider of the personal information.