US 8,805,883 B1Granted

Systems and methods for publishing profiled content

AssigneeUnited Services Automobile Association (USAA)

InventorsThomas Andrew Vaughn, Ajay Tejwani, Jeremy Keith Whitley, Matthew George Westerman, Todd O'Neill, Brady Carl Stephenson, Randal Lane Schnedler, Gopinath Khandavalli

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Abstract

Systems and methods are provided for publishing profiled content, where such profiled content can be personalized to individual members. Policies for displaying such content can be set by business personnel obviating the need to hard-code such policies by information technology personnel. These polices may stipulate that personalized content covering geographic information, products owned, products available, etc., may be arranged in various ways and at various times to enhance a member's experience with such content. Personalization may be initiated by member login information, where such login information allows for the matching up of a member's profile against stored data corresponding to such a profile. Once this matching up is accomplished, member personalized content can be displayed across various web pages.

Claims18

Dependent claims

A system for publishing personalized content, comprising:

a processor;
and
a memory, having executable instructions stored therein to:
retrieve predefined profile information from a database for a member in response to the member being authenticated to the system;
receive a request for a requested content from the member;
retrieve content data from the database based on said profile information and the requested content, wherein:
said content data is personalized for said member by a web server based on a set of policies and metadata that is retrieved for the requested content;
the metadata is used in conjunction with taxonomy information and the content data to construct a personalized web page that is published to an interface;
and
the set of policies are resolved for said member based on a number of policies set by a number of other members from a group of associated members;
dynamically update the content data in response to a change in the predefined profile information for the member;
and
receive a request, through an interface, from a business personnel and not a developer or administrator to update the set of policies that define rules for personalizing the content data for the member and the number of other members from the group of associated members.

10 more elements

Dependencies are inferred from the claim text.

Facts

Application: 11/506,715Filed 18 Aug 2006
Granted: 12 Aug 2014
Term ends: Not estimatedThe source records don’t support an estimate.

Classification8 codes

G06F 16/958
Retrieval from the web: organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
G06F 16/21
Of structured data, e.g. relational data: design, administration or maintenance of databases
G06F 16/9535
Querying, e.g. by the use of web search engines: search customisation based on user profiles and personalisation
G06Q 30/0241
Marketing; Price estimation or determination; Fundraising: advertisements