System and method for psychographic profiling of targeted populations of individuals

A system for obtaining an indicia indicative of a spread of parameter frequencies within a computer system defining a resultant final indicia of histogram spread, said computer system including a computer usable medium having a computer readable code, the system comprising:

• a computer processor;
• a computer program to selectively define psychographic profiles for distinguishing between respondents to a plurality of psychographic queries, each said psychographic query having a meta-data attribute electronically stored therefor, the computer program configured to include distinct software modules including:
• a histogram compiling portion, operable to compile a plurality of frequencies of alternative responses to each said psychographic query obtained from members of a targeted population to form a histogram of more than two bins representing the alternative psychographic responses, said responses corresponding to characteristic data for respective segments of the targeted population;
• a frequency determination portion, operable to apply a plurality of statistical functions to said histogram for determining frequency characteristics of said responses within said histogram;
• a weighting portion, operable to apply a weighting factor to at least two of said statistical functions for indicating a spread of a histogram for each of said statistical functions to provide a plurality of weighted outputs;
• a combining portion, operable to combine said weighted outputs corresponding to each of said statistical functions for determining a final indicia of histogram spread for the responses to each said psychographic query, said combining portion selectively generating at least one wedge variable responsive to comparative analysis of said psychographic queries in said final indicia and metadata attribute thereof, said wedge variable corresponding to a psychographic query evoking a histogram having a substantially flat or multi-peaked distribution for maximizing a disparity of psychographic responses by the respondents for separating the targeted population in corresponding ones of said segments;
• and,
• an outputting portion, operable to output said final indicia of histogram spread to:
• (1) a computer peripheral device, or (2) to a computer processor program for compiling subsequent responses.

A non-transitory computer usable medium having a computer readable program code embodied therein for training a system to recognize wedge variables to segment a population of users into homogenous psychographic groups comprising the steps of:

• (A) establishing a computer processor;
• (B) providing a computer program to selectively define psychographic profiles for distinguishing between respondents to a plurality of psychographic questions, the computer program configured for:
• (1) compiling alternative answers to each said psychographic question from a plurality of users within a targeted population into a histogram of more than two bins representing alternative psychographic answers, the answers corresponding to characteristic data for respective segments of the population;
• (2) applying a plurality of statistical methods for analyzing the spread of the histogram, each statistical method outputting a value indicating the spread of the histogram;
• (3) applying a weight factor to said value indicating spread of the histogram output by each statistical method to derive weighted outputs for each statistical method;
• (4) combining said weighted outputs of each statistical method for deriving a final indicia of histogram spread for the answers to each said psychographic question;
• (5) selectively generating at least one wedge variable responsive to comparative analysis of said psychographic questions in said final indicia thereof, said wedge variable corresponding to a psychographic question evoking a histogram having a substantially flat or multi-peaked distribution for maximizing a disparity of psychographic answers by the respondents for separating the population of users in corresponding ones of said segments;
• and,
• (6) outputting the final indicia of spread of the histogram, whereby the spread is indicative of the segmentation of the population.

A system for obtaining an indicia indicative of a spread of parameter frequencies within a computer system defining a resultant final indicia of histogram spread, wherein said computer system including a computer usable medium having a computer readable program code, the system comprising:

• a computer processor executing the computer readable program code to selectively define psychographic profiles for distinguishing between respondents to a plurality of psychographic queries;
• means for compiling a plurality of frequencies of alternative responses to each said psychographic query obtained from members of a targeted population to form a histogram of more than two bins representing alternative psychographic responses, said responses corresponding to characteristic data for respective segments of the targeted population;
• means for applying a plurality of statistical functions to said histogram for determining frequency characteristics of said responses within said histogram;
• means for applying a weighting factor to at least two of said statistical functions for indicating a spread of a histogram for each of said statistical functions to provide a plurality of weighted outputs;
• means for combining said weighted outputs corresponding to each of said statistical functions for determining a final indicia of histogram spread for the responses to each said psychographic query;
• means for selectively generating at least one wedge variable responsive to comparative analysis of said psychographic queries in said final indicia thereof, said wedge variable corresponding to a psychographic query evoking a histogram having a substantially flat or multi-peaked distribution for maximizing a disparity of responses by the respondents for separating the targeted population in corresponding ones of said segments;
• and
• means for outputting said final indicia of histogram spread to:
• (1) a computer peripheral device, or (2) to a computer processor program for compiling subsequent responses.