Determining complementary product content from primary product document information and providing such complementary product content in association with the primary product document, in an online environment
AssigneeGoogle Inc.
InventorsRobert Kniaz, Jonathan Steinback
Life of this patent
Estimating the term…
Abstract
When purchasing a product or service from an online merchant (“first merchant”), e-commerce consumers might want to purchase a complementary product and/or service not offered by the first merchant. Such consumers are provided with an opportunity to purchase or otherwise learn about such complementary products and/or services, and secondary merchants are provided with the opportunity to sell or market such complimentary products and/or services in a way that would not jeopardize the first merchant's sale, and indeed, in a way that might provide a benefit to the first merchant.
Claims23
A computer-implemented method comprising:
- receiving, with one or more processors, a request for a first product submitted by a user;
- extracting, with one or more processors, information about the first product from a first document;
- identifying, with one or more processors, one or more first searches for the first product;
- determining, using a product search website in communication with one or more processors, one or more second searches for a second product, wherein the second searches are related to the first searches for the first product;
- identifying, based on the second searches, second product information, wherein the second product is complementary to the first product;
- and
- providing, with one or more processors, the second product information for presentation to the user.
An apparatus comprising:
- one or more processors;
- at least one input device;
- at least one output device;
- and
- one or more storage devices storing processor-executable instructions which, when executed by one or more processors, perform a method of:
- receiving a request for a first product submitted by user;
- extracting information about the first product from a first document;
- identifying one or more first searches for the first product;
- determining, using a product search website, one or more second searches for a second product, wherein the second searches are related to searches for the first product;
- identifying, based on the second searches, second product information, wherein the second product is complementary to the first product;
- and
- providing the second product information for presentation to the user.
A non-transitory computer readable storage device storing instructions executable by one or more processors, the instructions, when executed, causing the one or more processors to perform a method, the method comprising:
- receiving a request for a first product submitted by a user;
- extracting information about the first product from a first document;
- identifying, with the one or more processors, one or more first searches for the first product;
- determining, using a product search website, one or more second searches for a second product, wherein the second searches are related to the first searches for the first product;
- identifying, based on the second searches second product information, wherein the second product is complementary to the first product;
- and
- providing the second product information for presentation to the user.
Dependencies are inferred from the claim text.