US 8,805,721 B2 · Instantiation of asset insertion processing on multiple computing devices for directing insertion of assets into content on demand

Abstract

Systems and methods presented herein provide for the directed insertion of assets in Content On Demand content across a plurality of computing devices. One system includes a database operable to maintain campaign data of the assets and an asset insertion decision system operable to instantiate on a plurality of computing devices and to periodically access the database to provide the campaign data to the instantiations of the asset insertion decision system on the computing devices. For example, the asset insertion decision system may establish a recording period in which each instantiation of the asset insertion decision system is operable to direct insertion of a portion of the assets in Content On Demand content selections upon request and to record the asset insertions between accesses to the database. The asset insertion decision system is also operable to process the asset insertions recorded by the instantiations to synchronize the campaign database.

Claims18

Dependent claims

A system operable to direct insertion of assets in Content On Demand (COD) content across a plurality of computing devices, the system comprising:

a database operable to maintain campaign data of the assets;
and
an asset insertion decision system operable to instantiate itself on a plurality of computing devices and to periodically access the database to provide the campaign data to the instantiations of the asset insertion decision system on the computing devices,
wherein each instantiation of the asset insertion decision system is operable to direct insertion of a portion of the assets in COD content selections upon request and to record the asset insertions between accesses to the database, and
wherein the asset insertion decision system is further operable to process the asset insertions recorded by the instantiations to synchronize the campaign database.

2 more elements

A method of directing insertion of assets in Content On Demand (COD) content across a plurality of computing devices, the method comprising:

maintaining campaign data of the assets in a database;
instantiating an asset insertion decision system on a plurality of computing devices;
with the asset insertion decision system, periodically accessing the database to provide the campaign data to the instantiations of the asset insertion decision system on the computing devices;
with the instantiations of the asset insertion decision system, directing insertion of a portion of the assets in Content On Demand content selections upon request;
recording the asset insertions directed by the instantiations between accesses to the database;
and
processing the asset insertions directed by the instantiations to synchronize the campaign database.

4 more elements

A non transitory computer readable medium comprising instructions that, when executed by a processor, direct the processor to direct insertion of assets in Content On Demand content across a plurality of computing devices, the instructions further directing the processor to:

maintain campaign data of the assets in a database;
instantiate an asset insertion decision system on a plurality of computing devices;
with the asset insertion decision system, periodically access the database to provide the campaign data to the instantiations of the asset insertion decision system on the computing devices;
with the instantiations of the asset insertion decision system, direct insertion of a portion of the assets in Content On Demand content selections upon request;
record the asset insertions directed by the instantiations between accesses to the database;
and
process the asset insertions directed by the instantiations to synchronize the campaign database.

4 more elements

Dependencies are inferred from the claim text.

Instantiation of asset insertion processing on multiple computing devices for directing insertion of assets into content on demand

Life of this patent

Instantiation of asset insertion processing on multiple computing devices for directing insertion of assets into content on demand

Life of this patent

Abstract

Claims18