Method for improving the performance of messages including internet splash pages

Abstract

System, method, computer program and computer program improve performance of messaging campaigns particularly of Internet web splash pages. Executing, improving, and desirably optimizing performance of marketing campaigns in which splash pages or other splash pages are shown to visitors on a web site. System and method provide an automated splash page targeting and allocation scheme that is dynamic and adaptive. System for autonomously selecting attributes of a splash page to improve splash page performance in an interactive measurable medium such as the Internet if such attributes are available, includes means for receiving splash page attribute configuration information and splash page performance information, an optimization engine receiving the splash page performance information and making decisions based on received splash page performance information and predetermined rules to generate future splash page attribute configuration information, and a splash page server to deliver splash pages based on future splash page attribute configuration information.

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