Methods and apparatus for intelligent selection of goods and services offered to conferees

At least one program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform:

• obtaining primary transaction data, including data representing an identity of a conferee and of a good or service for purchase in a primary transaction;
• selecting the at least one upsell item by:
• utilizing the data representing the identity of the conferee to obtain at least a second data element relating to the conferee, the second data element comprising a list of previously purchased items purchased by the conferee;
• comparing the list of previously purchased items to a list of potential items related to the primary transaction data to identify which of the potential items the conferee has not yet purchased;
• utilizing the primary transaction data, including the data representing the identity of the conferee and the second data element to determine at least one upsell item among the potential items the conferee has not yet purchased for offer to the conferee;
• and
• offering the upsell item to the conferee in real time with the primary transaction.

A computer program product comprising computer readable program code comprising:

• computer readable program code means for causing the computer to obtain primary transaction data, including data representing an identity of a conferee and of a good or service for purchase in a primary transaction;
• computer readable program code means for causing the computer to select the at least one upsell item by:
• utilizing the data representing the identity of the conferee to obtain at least a second data element relating to the conferee, the second data element comprising obtaining a list of previously purchased items purchased by the conferee;
• comparing the list of previously purchased items to a list of potential items related to the primary transaction data to identify which of the potential items the conferee has not yet purchased;
• utilizing the primary transaction data, including the data representing the identity of the conferee and the second data element to determine at least one upsell item among the potentials items the conferee has not yet purchased for offer to the conferee;
• and
• computer readable program code means for causing the computer to offer the upsell item to the conferee in real time with the primary transaction.