System and methods for real-time access to movie information

A system comprising:

• a set-top-box capable of generating and providing video signals associated with an advertisement for display of the advertisement, the set-top box further capable of receiving a first request for supplemental information regarding the displayed advertisement and generating, in response to the first request, a second request for supplemental information regarding the displayed advertisement, wherein the second request for the supplemental information regarding the displayed advertisement comprises a set-top-box identifier and a channel identifier associated with a selected display channel, the set-top-box further capable of receiving the supplemental information and generating a second video signal comprising a window displaying the supplemental information;
• a communication network capable of transmitting the second request for supplement information from the set-top-box;
• a first database, remote from the set top box, capable of receiving a request for an advertisement identifier based on in part the channel identifier included in the second request for the supplemental information, the first database retrieving, in response to the request for the advertisement identifier, the advertisement identifier associated with the displayed advertisement associated with the channel identifier;
• a second database capable of receiving a request for a geographical location identifier based on in part the channel identifier and responding with the geographical location identifier;
• a third database capable of receiving a third request for the supplemental information, the third request comprising the advertisement identifier;
• and
• a processor operatively connected to the communication network and configured to:
• receive the second request for the supplemental information,
• generate the request for the advertisement identifier from the first database and the request for the geographical identifier from the second database,
• launch the request for the advertisement identifier from the processor to the first database,
• receive, in response to the request for the advertisement identifier and from the first database, the advertisement identifier,
• launch the request for the geographical identifier from the processor the second database,
• receive, in response to the request for the geographical identifier and from the second database, the geographical identifier,
• use the advertisement identifier from the first database and the geographical identifier from the second database to generate the third request for the supplemental information to the third database,
• launch the third request for the supplemental information from the processor to the third database,
• receive the supplemental information from the third database in response to the third request, and
• transmit at least a portion of the supplemental information received from the third database to the set-top-box.