System using personalized values to optimize content provided to user

A non-transitory computer readable medium having stored thereon instructions for optimizing how content is provided comprising machine executable code which when executed by at least one processor, causes the processor to perform steps comprising:

• obtaining application configuration information about an executing application on an end user computing device that provides content to a primary end user;
• obtaining sensor data from one or more sensor devices;
• identifying a type of device for the end user computing device executing the application;
• determining one or more personalized values based on the obtained sensor data, the identified type of device, and the obtained application configuration information;
• and
• providing the determined one or more personalized values to the end user computing device to optimize the content provided to the primary end user by the executing application.

A content management computing device comprising:

• one or more processors;
• a memory coupled to the one or more processors which are configured to execute programmed instructions stored in the memory comprising:
• obtaining application configuration information about an executing application on an end user computing device that provides content to a primary end user;
• obtaining sensor data from one or more sensor devices;
• identifying a type of device for the end user computing device executing the application;
• determining one or more personalized values based on the obtained sensor data, the identified type of device, and the obtained application configuration information;
• and
• providing the determined one or more personalized values to the end user computing device to optimize the content provided to the primary end user by the executing application.