US 8,799,471 B2 · Method and system for delivering personalized broadband content

Abstract

A system and method (the “Channel Dancer”) of delivering broadband content that has been personalized for a recipient user is disclosed. By excelling in the personalization of the user's view of broadband content on the Internet and otherwise, the system and method develop “stickiness” with the user that maximizes the benefits and effectiveness of advertising and related activities. The system preferably comprises a network operations center (“NOC”) that receives and packages content, with promotional materials, on virtual channels, a transmission medium that transmits the virtual channels, a broadband ISP with a point-of-presence (“POP”) server that receives the virtual channels and routs virtual channels to a user machine, based on requests received from client software (the “client”) resident on the user machine and filtering performed by the client based on a personal profile of the user.

Claims19

Dependent claims

A method for method of delivering personalized broadband content, comprising:

receiving a plurality of virtual channels at a user machine, wherein each of said plurality of virtual channels comprises content, including a plurality of content streams, each comprising streaming audio and video;
receiving a control channel that includes information about the virtual channels, including information about the content included in each virtual channel;
and
using the control channel, creating a personalized display of content choices available to a user on the user machine based on a user's personal profile and user capabilities for receiving the virtual channels,
wherein the control channel displays filtered virtual channel content choices in a graphical user interface (GUI), and
wherein the plurality of content streams further comprises promotional material synchronized with the streaming audio and video so as to leave the primary content stream unaltered wherein the promotional material is selected based on the user's personal profile.

3 more elements

Dependencies are inferred from the claim text.

Method and system for delivering personalized broadband content

Life of this patent

Method and system for delivering personalized broadband content

Life of this patent

Abstract

Claims19