Method and apparatus for processing information related to interactive web sites

A method of processing information comprising:

• accepting a request from a client computer system, said request specifying an address of a referring Internet web page, said referring Internet web page being the web page with which said client computer system had contact previous to sending said request;
• subsequent to obtaining said address of said referring Internet web page from said request, dynamically generating, based at least in part on said obtained address of said referring Internet web page, a code name;
• perform a call using said code name that was dynamically generated based at least in part on said obtained address of said referring Internet web page, said call attempting to dynamically load a handler routine potentially associated with said referring web page;
• in the event that a handler routine associated with said referring web page exists, resulting in successful:
• dynamically executing said handler routine loaded at least in part by performing said call using said dynamically generated code name, wherein executing said handler routine includes at least one of a modification to data associated with said request and a redirection of said client computer system to another web page;
• and
• responding to said request;
• and
• in the event that a handler routine associated with said referring web page does not exist, resulting in failed dynamic loading:
• responding to said request.