Evaluating supply of electronic content relating to keywords
AssigneeAOL Inc.
InventorIan Holsman
Life of this patent
Estimating the term…
Abstract
Systems and methods are disclosed for evaluating the supply of electronic content on an electronic network. In accordance with one implementation, a computer-implemented method includes receiving search results history for a plurality of queries, determining a variability of the search results history for queries for at least one keyword, and determining a supply value indicative of a supply of electronic content on the electronic network relating to the at least one keyword, based on the determined search results variability. The method further includes requesting, over the electronic network, electronic content relating to the at least one keyword based on the determined supply value.
Claims25
A computer-implemented method for evaluating the supply of electronic content on an electronic network, the method comprising:
- receiving search results history for a plurality of queries by users for at least one keyword;
- determining, with at least one processor, a search results variability of the search results history for the plurality of queries for at the least one keyword, wherein determining the search results variability includes calculating a number of unique results contained in the search results history for the plurality of queries for the at least one keyword;
- determining, with the at least one processor, a supply value indicative of a supply of electronic content on the electronic network relating to the at least one keyword, based on the determined search results variability;
- and
- making available, over the electronic network, additional supply of electronic content relating to the at least one keyword based on the determined supply value.
A computer-implemented method for evaluating the supply of electronic content on an electronic network, the method comprising:
- receiving search results history for a plurality of queries by users for at least one keyword;
- determining, with at least one processor, a click results variability for the plurality of queries for the at least one keyword, wherein determining the click results variability includes calculating a number of times each unique result contained in the search results history was clicked on;
- determining a search results variability of the search results history for the plurality of queries for at the least one keyword, wherein determining the search results variability includes calculating a number of unique results contained in the search results history for the plurality of queries for the at least one keyword;
- determining, with at least one processor, a supply value indicative of a supply of electronic content on the electronic network relating to the at least one keyword, based on at least one of the determined click results variability or the determined search results variability;
- and
- making available, over the electronic network, additional supply of electronic content relating to the at least one keyword, based on the determined supply value.
A computer-implemented method for evaluating the supply of electronic content on an electronic network, the method comprising:
- receiving search results history for a plurality of queries by users for at least one keyword;
- determining, based on the search results history, an abandonment rate for the plurality of queries for the at least one keyword, wherein determining the abandonment rate includes calculating a number of times the users abandoned queries by not clicking on any result in the search results history for the plurality of queries for the at least one keyword;
- determining a search results variability of the search results history for the plurality of queries for at the least one keyword, wherein determining the search results variability includes calculating a number of unique results contained in the search results history for the plurality of queries for the at least one keyword;
- determining, with at least one processor, a supply value indicative of a supply of electronic content on the electronic network relating to the at least one keyword, based on at least one of the determined search results variability or the determined abandonment rate;
- and
- making available, over the electronic network, an additionally supply of electronic content relating to the at least one keyword based on the determined supply value.
A computer-implemented method for evaluating the supply of electronic content on an electronic network, the method comprising:
- receiving search results history for a plurality of queries by users for at least one keyword;
- determining, with at least one processor at least one of the following:
- a search results variability of the search results history for the plurality of queries for the at least one at least one keyword, wherein determining the search results variability includes calculating a number of unique results contained in the search results history for the plurality of queries for the at least one keyword;
- a click results variability for queries for the at least one keyword, wherein determining the click results variability includes calculating a number of times each unique result contained in the search results history was clicked on;
- and
- an abandonment rate for the plurality of queries for the at least one keyword, wherein determining the abandonment rate includes calculating a number of times the users abandoned queries by not clicking on any result in the search results history for the plurality of queries for the at least one keyword;
- determining, with at least one processor, a supply value indicative of a supply of electronic content on the electronic network relating to the at least one keyword, based on the at least one of the search results variability, the click results variability, or the abandonment rate;
- and
- making an additional supply of electronic content relating to the at least one keyword available on the electronic network, based on the determined supply value.
Dependencies are inferred from the claim text.